Big Wheel Marketing | BACKGROUND AND PROJECTS
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REVELANT BACKGROUND AND SELECTION OF MAJOR PROJECTS

steven_thumbBig Wheel Marketing was founded by Steven Rice, who has almost 20 years of Media and Marketing experience, covering European, Middle Eastern and North American markets. Most recently, Steven was the Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, guiding the Emirate through a period of unprecedented growth with guest nights growing by over 70% and achieving highest-ever recorded levels of hotel and hospitality revenue within Ras Al Khaimah, positioning the Emirate as one of the fastest growing tourism destinations in the World today. In addition, Steven was part of the Senior Leadership Team of Orbitz (ebookers) in Europe which steered the company through a $60 million turnaround, growing the company from a $1 billion turnover with significant losses to a $ 3 billion turnover with profit in excess of $30 million.

A selection of the major projects and experience worked on by the Big Wheel team include the following;

  Stakeholder management of annual online and offline marketing budgets >$60 million covering Search Engine Marketing, Search Engine Optimization (SEO), Affiliate Marketing, Customer Relationship Management (CRM), Mobile, Social Media, ATL Advertising (including Television, Print, Radio and Outdoor), PR & Communications, Creative & Brand Development and Media / Marketing Training.
  Development and evolution of Customer Value Proposition for major e-commerce brands
  Vendor selection, technical implementation and performance management of customer relationship management (CRM) databases of > 2 million covering 12 different market geographies
  Selection and management of multiple media buying agencies (online and offline) for pan-European campaigns and market specific campaigns in multiple European, MENA and Asian markets.
  Selection and management of multiple PR agencies in multiple European, MENA and Asian markets.
  Selection and management of multiple Creative and Social Media agencies for campaigns in multiple European, MENA and Asian markets.
  Full set-up of online advertising sales house from zero to $1 million+ turnover in 12 months