PERSONALIZED MARKETING SEMINAR
BIG WHEEL HOSTS PERSONALIZED MARKETING SEMINAR IN RAS AL KHAIMAH
The seminar introduced the topic of personalized marketing, a highly targeted form of digital marketing which enables advertisers to target their customers based on their internet behavior, to an audience from over 20 industry sectors including banking, travel, tourism & hospitality, education, fashion, and real estate. Personalized marketing is an increasingly commonly used form of marketing in Europe and North America, however it is still in its infancy in the GCC region.
Steven Rice, Chief Executive Officer of Big Wheel Marketing, commented “The use of digital technology to personalize advertising based on the specific behavior of internet users represents the future for marketing. Already we can see that marketing spend in geographies such as the USA and the UK has moved significantly towards techniques which utilize platforms such as Google and Social Media websites to ensure advertisers display their advertisements only to potential customers that have shown an interest in the product being advertised. This makes marketing activities much more efficient and can result in companies having to spend less on marketing for the same return, getting a much higher return on their marketing spend, or both.”
Speakers at the seminar included Christian Farioli, Lecturer and Consultant from the Digital Marketing Institute Middle East; Gareth Talbot, Middle East Head of Digital from International PR Agency Bell Pottinger; and Fiona Robertson, Senior Associate in Media Communications and Technology from GCC legal firm Al Tamimi.
Steven added “Embracing personalized marketing represents a significant opportunity for companies in UAE and the wider GCC region, given its’ widespread usage and associated effectiveness in other markets outside The GCC which demonstrate how such techniques could be implemented successfully in Arabic markets and give early-adopter companies a distinct competitive advantage”.
To access the seminars presentations click on the links below:
Gareth Talbot’s Presentation